Goal
A major objective of this School is the preparation of students of diverse origins and backgrounds to become competent leaders in business, industry, and government in the global marketplace as well as to excel in graduate studies.
Objective
What makes tomorrow run? Today’s competitive global marketplace. So, we bring the classroom into the world and the world into the classroom. Our program objectives are to decipher the mysteries of consumer desire. We explore the intersection of function and new ideas. We forecast trends, unravel the complexities of international trade, unlock the secrets of advertising and marketing, and create good global citizens. We shape the future of business and technology.